Blog

Collective V3

Sunday November 7th was diPietro Todd's annual hair show, Collective v3, and this year's focus was on INOA, L'Oréal Professionnel's premier Ammonia-Free color line. The venue for the show took pl...

inoa + new york

I just got back from a quick one day turn around trip to New York. I was asked by the Public Relations group, Bratskeir and Company, to come do a testimonial for L'Oreal Professionnel's new premi...

Into Inoa

diPietro Todd is really excited about L'Oreal Professional's new color line coming out in 2010. It is called "Inoa" which means Innovation without Ammonia. It is the first ammonia free permanent ...