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Article: Collective V3

Collective V3
Category_Academy

Collective V3

Sunday November 7th was diPietro Todd's annual hair show, Collective v3, and this year's focus was on INOA, L'Oréal Professionnel's premier Ammonia-Free color line. The venue for the show took place in a beautiful, old, authentic Masonic Cathedral at the Regency Ballroom, in S.F. The educators from the diPietro Todd Academy delivered enlightening information on INOA through segments showcasing cut, color and upstyling. The wardrobe was the perfect contrast—dark, edgy, yet sophisticated and glamorous, which so perfectly suited the gothic-esque venue. While all the models looked fabulous, I am inclined to think the real show was behind the scenes backstage watching the staff at diPietro Todd make it all happen! Their dedication is clear, the teamwork is beyond and everyone is having a great time doing great hair. As Akemi our Creative Director said during the presentation: "We're really all just a bunch of Hair Geeks!"

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new york fashion week
Category_Shows

new york fashion week

We seriously had to pinch ourselves when Kirsten Magrini (Senior Business Manager for L'Oreal Professional- West) asked us if we would like to send two hairdressers to participate in Fashion Week...

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Prohibition Party
Category_Creative Team

Prohibition Party

"LIPS THAT TOUCH LIQUOR WILL NEVER TOUCH MINE" Prohibition was the theme for this years Xmas party at diPietro Todd. I'm amazed once again how Andrew comes up with these fabulous party ideas tha...

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